More than a brand portal
Every organisation with local stores knows the challenges: how do we ensure we communicate the right marketing message at the right time? How can we make the procurement of our printed materials more efficient? How do we safeguard our corporate identity?
The Sparkles Marketing Suite goes beyond a standard brand portal. It gives your organisation the building blocks to centralise and enable the creation and purchase of marketing communications. In no time and within corporate identity guidelines you generate marketing materials for both print and online. This allows marketers and entrepreneurs to focus on their main tasks.
Templates within corporate identity
From campaign flyers to price tags, from Facebook banner to POS material: with our design templates you can create an online environment in a few steps where local branches can easily order their customised marketing materials. Within the corporate identity and with personalisation options for specific locations.
Insights from our statistics module help you to further expand collections of marketing materials. It becomes increasingly easier to generate visibility quickly and within guidelines.
With the online Product Editor the editing of products becomes accessible for both central marketer and local entrepreneur. This leads to a strong reduction in DTP costs.
Of course we also offer the option to link PDFs and InDesign files using automated workflows or uploads.
Campaigns consist of materials, automatic planning, customised volumes and data from the local company. Provide your campaigns with tips and advice and give entrepreneurs the right tools at the right time.
The system naturally takes into account the lead time of production and delivery. This makes timing of marketing campaigns very easy.
Marketing bundles are logical combinations of different marketing materials. This makes it possible for entrepreneurs to order multiple expressions in one go.
Put the bundles together based on your national marketing calendar and best practices from local entrepreneurs. Use metadata, branch data and other data to make the bundles smarter.
With the analytics module you gain insight into the use of your marketing communications. See what's used, monitor search behavior, who your most active customers are, which products sell best: everything that helps you to optimally match the suite to the use by entrepreneurs.
Sparkles BI experts are happy to help you design dashboards for different stakeholders.
The Sparkles Marketing Suite is available in 3 packages. The software can be purchased against license and in combination with production. For further explanation and more information about prices, please contact us.
Discover the possibilities for your organization
Contact us if you are interested or for a free demo:
+31 85 – 7430750