About Sparkles

We are Sparkles. We enable design to everyone by creating user-friendly online software. A personal invitation, a business card, an advanced local marketing campaign: with our platforms, companies and consumers can easily create personalised products that impress their target groups.

Sparkles for Life & Sparkles for Business

Since our start in 2011, we have grown into one of the largest e-commerce players for personalised life event printing in the Netherlands and Belgium. Every year tens of thousands of people create their personal printed materials with our Life Event software through more than 40 web shops. These activities take place under the name Sparkles for Life.

In 2015 we launched Sparkles for Business, focussing on business to business. Dozens of companies, including the top retailers, franchisers and corporates in the Netherlands, now rely on our Marketing Suite. The online software enables organisations to generate and order brand creatives.

The strategic combination of large consumer shops and customised portals for companies means that we test and improve on a large scale. In this way we continuously innovate and build on an ultimate user experience for our customers.



Our daily decisions are based on three values:

  • Share: customers are partners, we strive for mutual relationships.
  • Shine: we provide software that lets the user do what they do best.
  • Compete: together we form the winning team through innovation, agility and strategic decisions.



These values are the motivation for our 80+ employees who work from our offices in Zeist and Den Bosch, the Netherlands. Our professionals are UX designers, software developers, marketers, account managers, talent managers and service & support staff. We work in teams that use agile methodologies such as Scrum / Kanban to ensure high productivity and sustainable development.

Sparkles is part of Royal Printing Group Em. de Jong, one of the largest players in the European (retail) print market, with more than 1,300 employees.


View our teams Contact us